My work

Portfolio

Expanding Verizon’s DS: Building a Conversational AI Design System to Power AI Chat Products

Role: Sr UX Designer, Conversational AI
Timeline: 2 months
‍Scope: Chat AI Design System Expansion Pack | Design + engineering alignment
Impact: Fully built design system aligned with Core brand system to support conversational AI products
🚧 Case Study in Progress
4 mobile screens showcasing the buy path for Under Armour's mobile app

Creating a unified design system for Gap Inc.’s multi-brand ecosystem

Role: Sr UX Designer, Theming SME
‍Scope: Design + engineering alignment | Multi-brand theming | Org's first unified design system
Impact: Over 2,500+ customer issues resolved | 70–78% resolution rate | Measurable NPS gains across core journeys
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Mobile mockups showcasing the PDP buy box across all four of gap inc's brands

Cleaning up Under Armour's shop app through design systems

Role: Design Systems Lead
Scope: Mobile shop app | System foundations | Component libraries
Impact: Faster design workflows | Improved brand consistency | Single source of truth for future scale
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4 mobile screens showcasing the buy path for Under Armour's mobile app

Redesigning the PDP Experience for Multi-Brand Consistency

Role: Sr UX Designer
‍Scope: PDP strategy | Buy box redesign | Multi-brand design system
‍Impact: Unified experience across brands | Improved usability | Streamlined development workflows
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A desktop and mobile mock showcasing the PDP on gap inc's website

Creating a unified design system for 70+ innovative medicine brands under Johnson & Johnson

Role: Sr. UX Designer
‍Scope: Theming support for 70+ brands | Component & template building | Web, Email, and Social platforms
‍Impact: Over 40% increase in design efficiency | Streamlined website launch process| Alignment with  J&J parent brand standards
🚧 Case study in progress
4 mobile screens showcasing the buy path for Under Armour's mobile app

Simplifying Sales Tax with Smarter UX at Avalara

Role: UX Designer
Scope: Tax rate experience redesign | Information Architecture | Cross-functional collaboration
Impact: Improved SEO | Increased engagement | Higher trust
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A desktop and mobile mock showcasing the PDP on gap inc's website

Additional Projects

Peloton: Usability heuristics analysis

UX COLLECTIVE ARTICLE
An in-depth analysis on six human factor principles & laws of UX and how they helped shape the existing Peloton interface.
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PupSpot: flexible workspaces

Pets rank amongst the top reasons to remain remote, but there are challenges that come with it. How can we overcome the challenges of working remote while caring for our pets?
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Recreating & defining IA for a seamless D2C transition

Recreating Tiffen’s website from the ground up, transforming it into a fully functional D2C eCommerce store and brand hub—all within six months on a two-person team.
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Job Ring: a talent pool referral platform

Many organizations spend an average of $28,000 per successful hire. Recent data shows recruiting great talent is a high-level challenge for all organizations in the tech industry. 
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Daylist: a smart to-do list application

Is there a way an app that nudges people with timely micro-prods that add up over time, can help people have a more balanced work-life prospectus and lead to big personal gains both personally and professionally?
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