Hi, I'm Sam

Simplifying the complex at scale

through design systems, AI-powered experiences, UX strategy, and a business mindset

BASED IN NEW YORK
Line drawing of a slice of pizza
Headshot

about

Seasoned designer and problem solver.

Mobile UI of an app I created

I'm a senior product designer specializing in design systems and AI-powered experiences for complex, high-traffic products at scale.

I've led and contributed to systems at Verizon, Johnson & Johnson, Gap Inc., and Under Armour. I build token-driven, accessible components that support multi-brand experiences. I partner closely with engineering to ensure systems are production-ready, well-governed, and widely adopted.

Outside of work I enjoy gaming, drawing, and the outdoors. Message me on LinkedIn to chat.

Take a deeper dive into the projects I've worked on.

experience

Johnson & Johnson Senior UX Designer, Design Systems
Innovative Medicine Team
Verizon | Staff UX Designer, Chat AI Design System
Conversational AI Team
Gap Inc. Senior UX Designer, Design Systems
Gap, Old Navy, Banana Republic, & Athleta
Under ArmourLead UX Designer, Design Systems
Freelance Design Consultant - UX, Design Systems, Marketing
Colgate, Elta MD Skincare, Softrams, Asbury Automotive, Long Island Ducks Baseball
AvalaraUX Designer
SelectFewGrowth Strategist & UX Consultant
The Tiffen CompanyLead Designer

education

Master's in UX Product Design
Maryland Institute College of Art
Into Design System's AI Conference
Into Design Systems
Figma Masterclass Certificate
Designership
B.B.A. in Graphic Design & Communications
Baruch College, CUNY
3 images showing mentoring, learning, and creating

Work with me

Interested in seeing some case studies? Check out my portfolio.

Image of me in a phone booth at the Stranger Things experience in NYC

Occasionally taking requests from Hawkins, Indiana